It`s been long years in the film industry. And having graduated from acting, the actor extended his professional avenues and started his own home production company. Currently engaged in one of the self-production assignments, Jackie Shroff, the herbivore that survives in the jungle where `survival of the fittest` is the rule of the game, has been signed by Pritish Nandy for an ad campaign that preaches vegetarianism.

Keep Mumbai clean and green is something what we`ve heard before. Keep yourself clean and green is what we`re gonna hear soon. Hurray to a noble cause!